
How this CMO Scaled from $30M to $2B (#110)
The Shopify Growth Show
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Is MQL Marketing Qualifiable Lead?
MQL is marketing qualified lead for people that are wondering what that acronym is. And in the world of a product led growth company where you know, if I want to try Zappier today or MailChimp or something like that, I can go and sign up. That's a good metric as any to tell me if I'm doing my job right. Then another unlock is getting the blog going, getting organic traffic, SEO, German content,. It's worth calling out, you were doing it yourself, getting your hands dirty, and then you got an agency which probably allowed you to manage them even more.
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