The Future of First-Party Data

Brave Software, the browser, announced in this new feature as part of the browser where they'll be removing the consent pop-ups and making our lives to be easier. Petah: Most of all these declarations of consent on the internet are totally invalid because there is no information sufficient to make an informed decision about recipients or purposes. And from there, we'll take it into the future of first-party data and even data clean rooms that are actually clean.