In this episode, Marcia sits down with Dr. Lyndsey Harper, a physician/OB-GYN who founded Rosy, a subscription-based women’s health app that delivers direct-to-consumer education and community in the women’s sexual health world, while providing anonymity to the user.
Lyndsey discusses her background as a private practice OB-GYN, where she noticed a commonality in patient’s sexual health problems and their shame and embarrassment in discussing those issues. 43% of women experience sexual problems, while only 17% of providers regularly ask about a patient’s sexual health. Lyndsey decided to start Rosy to connect the dots between these women’s problems, education and community, and providers.
Marcia and Lyndsey talk about the importance of building the right team for your startup early on and having a minimum viable product to gain customers as well as interest from investors. Lyndsey explains how she found a developer to build the first iteration of the Rosy app in exchange for equity prior to approaching investors and how she navigated the difficulty of fundraising by building a network of angel connections to find the right investors.
Lyndsey also tells us about how crucial it is to have a structured plan with deadlines and goals when raising capital so that subsequent rounds of funding can be at higher valuations due to proven progress. She discusses with Marcia the future of Rosy, and how she hopes to broaden the scope of women’s sexual health, create academic partnerships with providers, and use what they learn to improve screening rights for things like breast and cervical cancer.
You won’t want to miss hearing the wisdom of this accomplished doctor turned entrepreneur and the obstacles she has navigated! Enjoy the show!
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