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Pressure mounts on Olympic sponsors

Business Daily

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Introduction

Noita tate, wi oo aa, we're getting some pretty contrasting messages about how we should be regarding this month's winter olympics. How tox it to be abaging olympic sponsor? I think for the most part, all publicity is good publicity, provided the brands themselves are very clear what success looks like and that they make it clear that they're supporting the athletes. That's all to come on business daily from the b b c world service.

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