16min chapter

Music Tectonics cover image

Wait – That's a Musical Instrument??

Music Tectonics

CHAPTER

The Convergence of Music and Innovation

This chapter examines the evolution of a musical instrument company through community engagement and social media influence. It discusses the impact of platforms like TikTok on musicians while exploring collaborations between the musical instrument and recording industries. The conversation highlights the balance of personal creativity and professional monetization strategies, illustrating how innovation shapes the future of music.

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