12min chapter

Road To Scale cover image

Chapitre 3 - Agence : Atteindre 5,35 millions d’€/an avec le contenu (Linkedin, YouTube, RP)

Road To Scale

CHAPTER

Visibilité et ROI en Marketing

Ce chapitre examine les défis de la visibilité des entreprises sur des plateformes comme LinkedIn et l'importance de raconter des histoires pertinentes. Les intervenants discutent de la complexité de mesurer le retour sur investissement des actions marketing et soulignent la nécessité d'adapter les stratégies aux différents publics. Ils mettent également en avant l'importance d'évaluer les performances et d'optimiser les investissements en analysant des indicateurs clés de performance.

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