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Using the ABT Framework to Stand Out as a Thought Leader with Park Howell

The Storytelling Lab

CHAPTER

Mastering Storytelling with the ABT Framework

This chapter delves into the ABT (And, But, Therefore) framework, emphasizing its critical role in effective storytelling and personal branding. It explores the necessity of clarity and uniqueness in narratives to stand out in a crowded marketplace, while also discussing the evolution of storytelling techniques. Additionally, the chapter highlights the importance of integrating personal and professional identities to foster authentic connections with audiences.

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