Resistance is not futile, but it can be a roadblock - especially when you’re an entrepreneur within the digital healthcare space. Successfully commercializing a digital health innovation requires work - and training. You might even consider it your “Kilimanjaro”! When it comes to scaling businesses (or mountains), having a guide, someone who knows the ropes and has the skill set necessary to reach your goal, can be a game changer. This week’s game changer is Michael Gorton, a serial entrepreneur who helped innovate and build an industry that is on its way to reaching a half-trillion dollars in growth. From finding the white space to having the right ‘training’ plan, if you’re willing to put in the work, you can increase your chances at successfully commercializing your innovation.    Here are the show highlights: Alleviating regulatory resistance to innovation (1:02) Changing the perception of wellness and prevention (3:39) Thought leadership in regulatory battles (5:01) Finding ways to simplify healthcare (6:53) How simplicity fits into commercialization decision making (11:52) How to find the white space (19:26)   Guest Bio Michael Gorton is a serial entrepreneur. A pioneer of telemedicine and digital health, Michael helped to build what is now becoming a half-trillion dollar industry. Also an author, Michael took the lessons he learned from building 14 companies and compiled them into his book, “Broken Handoff” to help educate new entrepreneurs and investors. With specialties ranging from Telemedicine to Engineering to development of corporate culture and beyond, he still enjoys helping early and growth stage entrepreneurs who have industry-changing ideas avoid the potholes often associated with innovating. If you want more information about Recuro Health or wish to reach out to Michael, you can get in touch with him on LinkedIn at Michael Gorton.