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The Origins of Cuteness - Joshua Dale | Maiden Mother Matriarch 113

Maiden Mother Matriarch with Louise Perry

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The Evolution of Japanese Fashion and Cuteness Culture

This chapter examines how Japan's economic boom in the late 20th century spurred a cuteness culture and an influx of women into the workforce. It highlights the cultural transformation post-economic crash, as thriftiness gave rise to street fashion and vibrant fashion tribes in the 1990s.

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