The Difference Between Outbound Marketing and Passive Marketing?

i guess there is a difference between, obviously, outbound marketing and then and then being passive. So i'm trying to get them in people's hands by any means necessary at this point without losing money. But so i took the price all the way down to free. They just need to pay shipping. And i went to the list of people who have opted into the to the news letter to get ten % off their first purchase, but who never purchased,.  I sent an email directly to that list, i think forty seven people or something. I literally will pay for you to try these, that's how much i believe in them. All you need to do is pay shipping