Why You Shouldn't Write a Book, Right?

Every founder, every creator who's building a public reputation should be aiming to write a book. I think it's a fantastic marketing tool, but you don't want to publish something just for the sake of saying you published it. People are very smart that sniffing out whether someone is using a marketing tool or they're actually trying to provide value for someone who reads it. You know, focus on the customer, make sure that the value that you provide to your readers is more than what they paid for it in both cash and time.