UglyDoll’s David Horvath on Building a Massive, Long-term Brand l Overpriced JPEGs #150
The Carly P Reilly Show
00:00
Nouns and the Character Brand Ecosystem
Brand collaborations are all about bringing tribes together and then having them resonate with each other right and with each other's tribe leaders so i think too many out there who are are really seriously invested um just look at big names. to be made like in the early 90s if you went into a mall in los angeles and you saw san rio store it met you were in a bad mall they they had a lot of waves to ride and a lot of groundwork to weigh so that they could do h&m now and it would have no ill impact at all.
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