Attraction and Consumer Choices

Kristina Durante is a professor of marketing at Rutgers Business School and a social psychologist who studies the biology of decision-making and evolution of female psychology.

For the first time in history, many women have the opportunity to pursue a career as their primary life path. But does this prohibit them from also having a family? Do women actually want to be mothers or was it their only option? Do women actually want careers or is it just a shiny new opportunity?

Expect to learn if women have an impulse to actually have children or just to have sex, whether careers make women happy, whether the marriages of career women are more or less successful, whether women's ovulatory cycles change their preferences for badboy mates, what buying expensive bags and shoes signals and much more...

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