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198 - Start Your 2022 Marketing Plan Now with our Top 3 Tips | Dave Gerhardt

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Is Your Strategy and Story a Good Idea?

I'm looking at this more from a fundamental standpoint. So who is your target customer? Why are you winning? Where are they spending time? How does that map to what your current strategy is? And so some of those that would help you tell there would be correlation to that about what the things that aren't working. I think it's also a awsome opportunity to audit and rethink about your strategy. O weneed to change what we're doing in certain channels. Do we need to add certain channels? Ah, so those ere. That's great. Now, i can think with your approach, you're almost like mapping out the byer journey. This is chris

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