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Google SGE: tough times for SEO traffic

Contrarian Marketing Podcast

CHAPTER

Google's Chatbot Beta

Eli bot: Google's new search feature is like chat GBT meets Google. It uses predictive statistics to figure out the next word in a string, he says. He thinks it will be destructive for SEO and marketing because Google now goes top of funnel. Elibot: I think 80 per cent of my queries are getting generative AI responses.

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