Are You Keeping the Soul of the Thing?

I feel like for the most part, it's a separate brand. I've seen ones where i in this world, have been purchased and then they turn that into their thought leadership community. So that's an interesting strategy that i'm starting to see happen more and more. It can be really hard when something was truly independent in a passion project and completely in pendent and disconnected from any other entity. But as long as there's transparency that it is ultimately run by that company, if that's the so i think the ones i've seen most successful are entirely separate brands.