This is a small company with a business that's conisoxs. And so as much as has an outside influence on our lives, and we think it looms large cause we happen to like it. So i think he's and i think he loves it the way we do, in a weird way. People will credit him with the added button. He'll get distracted by the next big, shiny thing when he's no longer allowed to be in the news every day because he's on the board. This ompany sits on top of a shitty business model. If it had moved to subscription overnight, i think the thing could have been triple digits. Thit's ridiculos