The Importance of Revenue Unlocking

When I think about an expense specifically, it's for one of two reasons. One is either an efficiency unlock in other words, I'm making things easier for something or someone. And the other one is a revenue unlock. If I do this, I'm going to have a better chance of additional revenue coming in. The expense we're putting in is going to bring us additional revenue. It's going to allow us to access revenue. We couldn't otherwise access and it'll produce it in an easier way,. Then we're currently doing that's a perfect sort of expense investment. But with an Amari's case, it was, hey, we're going to, we'regoing to