Incentivizing Live Attendance in B2B Sales and Marketing

When people think oh there's a limited supply then they're more likely to show up and that's exactly what happened at our live events before we used to have like somewhere between probably 70 or 100 people live. When we switch to the invite only concept we're now getting 200 to 350 people live on each of these events so a 250 at 250 percent increase and overall live attendance for them. Another thing that we're doing is we're not sharing the video and the recording things like that so it incentivizes people to show up live which is also a very counterintuitive concept for people about the current assumptions in the content model  which is record and then distribute everything.