The Power of After Photos

The patient is asking you to think about it and you're the expert in telling them why this tooth is worn, why they have an abstraction here. All of the photos that you see up on the wall are actual patients who we've helped have the smile of their dreams. It literally demonstrates subconsciously that a gorgeous smile is appropriate at any age. You'd be surprised how many conversations starters those photos are when someone says, well, she's got really pretty teeth.