Shift: A podcast about mobility cover image

Alex Mueller of IIHS explains how drivers use – and sometimes misuse – partially automated systems

Shift: A podcast about mobility

00:00

Is It a Design Challenge or a Marketing Challenge?

Over half of the super crews users in fact 53 percent, 42 percent of the autopilot users and only 12 of the pro pilot assist users said that they were comfortable doing so. And again that's worrying because that is absolutely not how these systems are designed to be used. This is interesting and I think worth underscoring as you mentioned earlier like we can't quite tell if this a design challenge or marketing challenge or is it driver behavior or some amalgam of all three of those things that are driving what are very different results That's pretty eye opening.

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