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#256 - Zawwar Khan: Building Creator Led Brands 101
DTC POD: How The Best Brands Are Built
What Kind of Business Can You Build?
The Demilios have partnered with Abercrombie and Fish Company. They've created a subsidiary company of Hollister, which is called social tourists. And they say, Hey, let's create a sub line called social tourists available at all of our Hollister stores. Now this might end up being a direct to consumer product, a CPG product. So you can end up in a variety of different elements or different types of businesses that you can build.
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