The impact goals framework is inspired, measurable, purpose driven, adaptable, challenging and timed. Each letter stands for something to make it easier to remember what each letter stands for. It's a tool that you can use to frame out what your rolls are. If we don't understand why we want these goals, on those tough days where it's hard to get out of bed, or youre you're kind of dragging a little bit, it's going to be harder to want to work on those goals.