107. B2B Storytelling Strategies that Convert Decision Makers
B2B Mentors
How to Appeal to Your Emotional Side With a Story
B2B decision making is actually more emotional. We appeal to their emotions through the mess that ring the bell. This is important as marketers when you think about pricing. If you can get your customers at high positive emotional level, then you can play with pricing and see where those thresholds are.
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