Curiosity and Personalization in AI Exploration

In this episode of The Responsive Lab, co-hosts Carly Berna and Scott Holthaus are joined by Matt Scott—founder of CauseMic and nonprofit messaging strategist—for a candid conversation on aligning AI with your mission. Together, they explore the real (and often misunderstood) ways AI can amplify your message, improve team capacity, and deepen donor relationships without losing the human touch.

Matt shares how nonprofits are already using AI to simplify strategic decision-making, scale their messaging with custom GPTs, and synthesize information for smarter execution. You’ll learn why values-based AI guidelines matter, how to remix your messaging for different audiences, and what nonprofits get wrong when defining their value proposition.

Discover more about CauseMic and download their CRM Guide at: https://causemic.com/nonprofit-crm-guide.

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist