Wisdom From The Top with Guy Raz cover image

Peloton: Dara Treseder

Wisdom From The Top with Guy Raz

CHAPTER

How to Be a Successful CMO

I love marketing. It feels very natural to me, and I actually think it's one of the most undervalued fields in the sense that a lot of entrepreneurs come from kind of a marketing background or at least have a predisposition to the discipline. But I think when you look at a lot of CEOs, you don't see a lot of people saying, Hey, I'm going to give that CMO shot. You know what I mean? Like they asked, and Iactually wish that would happen more.

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