Opening a cafe and testing the concept

Ella describes launching a tiny cafe to bring the online community offline and validate demand.

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Reset Month Episode 2: NOURISH! @DeliciouslyElla

In this episode of Begin Again, plant-based author and entrepreneur Deliciously Ella shares her personal journey of transforming her health through food and why nourishing your body doesn’t need to be complicated.

As part of Reset Month, Ella opens up about how she went from feeling unwell and overwhelmed to finding a simpler, more joyful way of eating that supports both physical and mental wellbeing. She explains how wellness culture has made healthy living feel confusing and unattainable and how getting back to basic, whole foods can be a powerful antidote.

Together, we explore easy, realistic steps to improve your diet, feel better in your body, and create lasting habits that work for you and your family. Ella also speaks to the urgent health challenges we’re facing as a society, and how small, sustainable changes can make a big difference for our own lives and the wider world.

This is an inspiring, grounded conversation for anyone ready to reset their relationship with food and start living a healthier life, without the noise.

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(00:00) Intro

(01:20) How Deliciously Ella Started

(02:02) Ella's Health Struggles and the Power of Diet

(13:57) Searching for Community and Connection

(16:53) The Birth of the Deliciously Ella Brand

(18:23) How to Create Habits That Stick

(23:26) Lindt Chocolate ad

(24:33) Ancient + Brave ad

(25:40) The Dangers of Ultra-Processed Food

(29:03) Ella’s Healing Journey and Finding Purpose

(32:43) From Bestselling Cookbook to Meeting Her Husband

(38:40) From Small Café to Scaling the Business