The Content Fallsail and the Little Bullet Approach

The content waterfall works like this. It's some kind of content, systematic content creation that builds momentum. The more blog posts you get to rank, the easier it is for the next blog post to rank. This podcast is actually a result of that. I posted this my LinkedIn page and this post did really well. Hence, I'm here now recording an episode about it to practice what I preach there again. That's kind of like taking the bullet approach to social media, trying out lots of different things in small little chunks. And if it fails, it fails. But every once in a while, you're going to hit something good.