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This week we're joined by Marcus Burke, performance marketing expert and growth consultant based in Berlin. Hallo ๐
Here are three key takeaways from this episode that I'm sure you'll find valuable:
1๏ธโฃ Overcoming Imposter Syndrome: Our guest opens up about their own struggles with imposter syndrome and how they have managed to overcome it.
2๏ธโฃ Quality vs. Quantity: We discuss the age-old debate of quality versus quantity when it comes to content creation.
3๏ธโฃ The Addictive Nature of Growth: One of the most fascinating topics we explore in this episode is the addictive nature of growth.
So, if you're ready to be inspired, motivated, and learn from the best in the industry, make sure to check out this episode ๐๏ธ๐ฅ
Quick reminder, we launched our newsletter, subscribe using the link below, it comes out weekly on Wednesdays ๐
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๐ Useful links ๐
๐ก Marcus's Linkedin: https://www.linkedin.com/in/marcusburke/
๐ฆ Jake's Twitter: https://twitter.com/jhmsocial
๐ฆ Yoann's Twitter: https://twitter.com/yoannpavy
๐ฆ IGWT Twitter: https://twitter.com/IGWT_pod
๐บ IGWT TikTok: https://tiktok.com/@igwt_podcast
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๐ Topic timestamps ๐
0:00 Intro
1:06 Background music and Spotify polls.
6:00 LinkedIn influencer success
10:05 Imposter syndrome.
13:41 Overcoming imposter syndrome.
17:42 Power of LinkedIn for exposure.
18:29 Quality vs Quantity content on LinkedIn.
24:09 Recording ideas with Apple Watch.
29:03 Utilization of first-party data.
30:01 Going back in time.
34:18 Understanding marketing tools.
36:36 Full funnel conversion at a city level.
41:44 Moving into other channels.
45:58 Creative testing on iOS.
47:45 Optimizing creative performance.
52:10 Automation in creative testing.
57:22 The importance of different placements.
1:00:12 Meta ads and media mix.
1:03:45 Retention rate and specific topics.
1:06:33 A Deliveroo weed story.
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