Influencer Marketing

Think influencer marketing is supposed to hit something like $11 billion or hit $11 billion last year and is hitting $16 billion this year. And it's a lot of money. Like for the big, big creators, you can get into a seven figure brand deal, right? And it's, that's substantial. I think not touching, you know, YouTube's pocket. If I'm the platform, maybe there's a world where you can introduce like a new stat,. A new data point that really informs you how or if you should spend with that creator.