Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Why the “Jobs to be Done” Framework Creates Better Products: Alan Klement

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

00:00

What Is a Job?

What isn't a job to be done is consuming or using product, but it's not for the purpose of making some change in their life. Om very excited to go through it with you before we go into this, step by step, picking a salvisol product. You've answered the question, what is a job? A job to bedone. I'm interesting in the other question. The opposite. What isn't aJob to be done? Ye, that's actually great. And i think that's really important to to understand, because i've seen people bcause, again, jobs to be done. It's an idea that's slowly been kind of half out there and

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
 Get the app