The Importance of Less Competition

Ogilvy: You can make your life harder and you're actually you benefit from that. Ogilvy is telling us the same thing here that first of all you should be doing he has less research because not many people are going to spend years as a researcher right working under Gallup and Princeton. This this the guy that's working for Ogilvy that that he just gave us the the story from like he has less competition to become in his case he got promoted board of directors.