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Aldi vs. Lidl | Dieter gegen Goliath (Wiederholung) | 1
Kampf der Unternehmen
Die Entstehung von Lidl und der Kampf gegen Aldi
Dieses Kapitel behandelt die inspirierende Entwicklung von Dieter Schwarz und seinem Discountmodell Lidl, das als Reaktion auf die Konkurrenz von Aldi entstand. Es wird beleuchtet, wie er die Chancen der Grenzöffnung zur DDR nutzte, um Lidl als führende Discountermarke im Osten zu positionieren.
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