2min chapter

Making Data Simple cover image

Part 2 : Marketing, The Power of Scarcity with Dr. Mindy Weinstein, Founder and CEO of Market MindShift, Marketing instructor for Grand Canyon University, Columbia Business School, and Wharton. "Trying to reach humans" through digital marketing.

Making Data Simple

CHAPTER

The Importance of Knowledge in Marketing

Powerofscarcity.com, marketmindshift.com and LinkedIn are just a few of the sites where you can find out more about your work. Who do you think's the best when you're in marketing? Dr. Robert Chaldini didn't intend for it necessarily to be something that marketers would grab onto, but they have.

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