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Solving Problems with Integrative Thinking
HBR On Strategy
Integrative Thinking to Business Problems
In the 1990s, the Toronto International Film Festival screened a few hundred movies. It sold a lot of tickets, but it wasn't really profitable. The new CEO asked himself, why even make that trade off? Is there a way to keep TIFF just as inclusive, but make it more buzzworthy too? That's where integrative thinking came to play.
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