2min chapter

99% Invisible cover image

The Weight

99% Invisible

CHAPTER

Bob Hoffman, That's Bob. You're Bob

Bob hoffman was a decorated world war one hero, but he had a knack for pumping up the truth about himself. His very hardy ego turned out to be a useful tool for selling weight lifting to an incredulous american public in the 19 thirties. Now there are thousands of coaches who are teaching weight training to their teams and hundreds of thousands of athletes improving their athletic ability through weight training.

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