1min chapter

Social Media Marketing Podcast cover image

Your LinkedIn Profile: Why You Need to Revisit How You Look on LinkedIn

Social Media Marketing Podcast

CHAPTER

How to Describe Yourself Under Your Name on LinkedIn

Think of LinkedIn in that big banner area as your billboard. The strategy there is based on professional headline formulas. I am using what I call a expert formula which actually allows me to kind of state a keyword, use a keyword to state something that I do and then talk a little bit more about what I socially offer. It's what I call the expert formula. So expert status formula.

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