What Everyone Gets Wrong About B2B Influencers with Sarah Adam, Head of Partnerships & Influencer Marketing at Wix | Ep. 330
The Marketing Millennials
00:00
Building a B2B Influencer Marketing Strategy
This chapter explores the essential steps in creating a B2B influencer marketing program, starting with in-depth market research to identify relevant influencers. It emphasizes the importance of aligning influencer outreach with brand goals and crafting effective briefs that balance guidance with creative freedom. Additionally, it discusses the complexities of negotiating contracts, managing relationships, and utilizing tools for effective campaign tracking.
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