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Create A Personalized Supplement Brand in Just 1hr

Chew on This - Digestable DTC Content

CHAPTER

E-Commerce Branding: Balancing Success and Setbacks

This chapter explores the intricacies of building a brand in e-commerce, emphasizing rapid product testing and the challenges faced by both new and established brands. It discusses the importance of maintaining focus on long-term goals in the face of psychological impacts from fluctuating sales and market dynamics.

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