Young people’s shifting relationship with alcohol
The Conversation Weekly
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Alcohol Companies and Youth Drinking
Emeka says that alongside the marketing push by alcohol companies, there are other cultural and societal factors that are behind the rise in youth drinking. The young people he's talking to are saying that they're feeling more pressure to drink. Another factor is the way drinking is portrayed on screen, both in Nigeria's homegrown film industry called Nollywood as well as by America's Hollywood. American has high school movies, actually influencing them. Young drinkers are seen as not fashionable. Currently, so if you want to confirm, you have to drink alcohol. So when you see what it means, you are likely to drink and it's making people to act aggressively. But the opposite is the case in Hollywood films
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