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168 Running 3 Newsletters on the Side - Small Bets Discussion

Writer on the Side

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Navigating Newsletter Engagement

This chapter explores the intricacies of maintaining audience engagement through newsletters, focusing on balancing content quality with promotional efforts. It discusses the importance of setting clear subscriber expectations, especially after breaks, and emphasizes the need for transparent communication to re-engage audiences. The chapter highlights practical strategies for building relationships with subscribers by consistently delivering value, rather than solely focusing on product promotion.

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