Casper: A Mattress Company in the Business of Sleep

When mattresses were the really hot thing a couple of years ago, the hope was that they that these companies, these startups at the time, Casper, etc,. we're all trying to disrupt mattresses. Well, that's exactly it. They kind of, I think, now position themselves as you can try literally any mattress brand you want here - including Casper. And so the fact that even the startups that were trying to disrupt the industry had this big turbulent time and they had to completely narrow down what it was exactly they were selling shows that it's a really difficult market.