
Part Two: Sam Zell: the Elon Musk of Real Estate
Behind the Bastards
00:00
All Caps News Is the New Rock and Roll
Zell hired a chief innovation officer who was like a maniac and would regularly write 5,000 word typo riddle memos to journalists and editors. "All caps news and information is the new rock and roll," he wrote in one memo. He's trying to make it profitable by turning it into a tabloid stick some tits on there Stick some game show stuff in there. It'll be great. I hate this guy"
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