Behind the Bastards cover image

Part Two: Sam Zell: the Elon Musk of Real Estate

Behind the Bastards

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All Caps News Is the New Rock and Roll

Zell hired a chief innovation officer who was like a maniac and would regularly write 5,000 word typo riddle memos to journalists and editors. "All caps news and information is the new rock and roll," he wrote in one memo. He's trying to make it profitable by turning it into a tabloid stick some tits on there Stick some game show stuff in there. It'll be great. I hate this guy"

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