Marketing Data and Evolving Listener Profiles in Public Radio

Why is radio so white? In Listeners Like Who? Exclusion and Resistance in the Public Radio Industry (Princeton UP, 2025) Laura Garbes, a Sociologist and Assistant Professor at the University of Minnesota - Twin Cities, explores the history of public radio, theorising it as a white institutional space. Alongside the rich history and theoretical framework, the book draws on a range of interviews with radio workers, revealing how stories are chosen and supported, expertise and perspectives are included and excluded, and how radio workers of colour are challenging and changing the radio industry. Published at a time when public radio faces an uncertain future, the book is essential reading across the social sciences and humanities, and for anyone interested how to support a more diverse media industry.

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