5min chapter

Grilling JR cover image

Episode 295: JR Gets Drafted To Smackdown!

Grilling JR

CHAPTER

Cash Giveaways and Branding in Wrestling

This chapter explores a brainstorming session focused on using cash giveaways to boost viewership for wrestling programming. It examines Vince McMahon's strategies for modernizing wrestling, his desire to rebrand the industry, and the implications for talent and their intellectual property rights.

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