It's here. The final episode in the 5 part series of solo episodes where I break down my favorite marketing book, The Catalyst: How To Change Anyone's Mind, by Jonah Berger. Over the last five weeks, I've covered reactants, endowment, distance, uncertainty, and how to be unstoppable when it comes to scaling your business. Today I cover Corroborating Evidence. Listen in as you discover how to create a customer journey through multiple touch points that provide enough proof to influence change.
Grab a pen and notepad and get ready to take your customer journey to the next level.
After you listen, send me a DM on Instagram @itsgeorgebryant to grab a special training I created as a thank you for being a loyal subscriber.
In this final episode, you'll discover:
- The definition of corroborating evidence and how it applies to your customer journey
- How to overcome your customer's resistance by providing the right kind of proof to influence change
- The difference between a pebble or boulder in your marketing approach
- The most powerful source of corroborating evidience you can use to influence change
- How to tie the entire series into your business today
If you are just finding this series for the first time, below you’ll find parts 1-4
Part 1: Reactance
Part 2: Endowment
Part 3: Distance
Part 4: Uncertainty
Time Stamps
00:00 Intro to part five
06:20 What corroborating evidence means and how to apply it to your business today
09:45 The most common mistakes George sees entrepnreuers make when creating customer journeys
12:35 How consistency and congruency will take your success to the next level
15:35 Why are your success and qualifications aren't enough to influence change
19:22 The difference between pebbles and boulders in your customer journey
24:05 How corroborrating evidence helps change minds by providing social reinforcement
25:04 George wraps the series up
If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.
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