Nat Lennox: Creative Tech Marketer: Women In Tech California
Women in Tech Podcast, hosted by Espree Devora
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Building Emotional Connections in Marketing
The chapter explores the value of emotional connections in marketing, emphasizing the speaker's journey from creative agencies to technology and the importance of genuine love for people. It discusses using the six human needs system to connect with customers on a deeper level and highlights the power of empathy in developing successful marketing strategies.
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