361: How a Broke College Grad Built a $1 Billion Salad Chain by Making Healthy Food "Craveable" | Nicolas Jammet
The Genius Life
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Creating a Customizable and Healthy Meal Offering
In this chapter, they discuss their original idea of creating a customizable meal offering that catered to different nutritional and dietary preferences. They emphasize the importance of using fresh ingredients and scratch cooking in fast food, and how their open kitchens allowed customers to see the entire preparation process. They also highlight the significance of flavorful dressings and collaborating with renowned chefs to showcase different stories around supply chain and healthy food.
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