8min chapter

Mostly Technical cover image

35: Laravel vs. JavaScript with Dax & Adam Elmore

Mostly Technical

CHAPTER

Evolution of Distribution and Marketing Strategies

The chapter delves into the shift from traditional marketing methods to focusing on distribution networks in businesses for organic growth, touched by the dynamics of creating engaged audiences. It also explores the creator's ownership of distribution and products, emphasizing product creation over brand deals. The speakers discuss the evolution of advertising strategies from centralized approaches to influencer marketing, citing examples like McDonald's improving their branding through partnerships for financial growth.

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