The Science of Scent: Unraveling Human Preferences

Alex Wiltschko got obsessed with perfume when he was 12 years old. He grew up to be an AI researcher at Google. Then he started Osmo, a company that fused his job at Google with his childhood obsession: Osmo is using AI to teach computers to smell.

The company is getting into the perfume business, and it plans eventually to use scent to diagnose disease and detect security risks.

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